About

Hi, I'm Will, I'm currently playing for Safety Third Racing.
As a Design Thinker and Aero-Robotics Program Director at Safety Third Racing, I am currently inspiring the next generation of thinkers and dreamers through interactive aero-robotics programming at the Idea Foundry in Columbus, OH - workshops, classes, races, competitions and events, even First-Person-View (FPV) Drone Racing!
My background is as an industrial and visual communications designer. I also have experience in design research, UI/UX design and physical computing. 
My spare time is filled with FPV Drone Racing (check out my team Safety Third Racing), birding, geocaching, cloud-spotting, all forms of frisbee, physical hacking, typography, boomerang, sketch-noting, biking, almost all games, science, info-graphics, gadgets and pie.

My work
As a professional problem-seeker, visualizer and future-thinker, I am committed to the transformation of the ordinary into the meaningful, the useful, and the wonderful.
Many of my projects revolve around human interaction; this often involves the dissection of an existing system through research, identification of new opportunities, and the development of new solutions - the Design Process.
Buzzwords that get me going: simplicity, empathetic approach, iterative development, inclusive design, sustainability, human factors, physical hacking, make-kits, actionable insight, cultural embrace, social impact, gamification, bi-directional interaction, info-graphic.